In Today’s Market, Listing Prices Are Like an Auction’s Reserve Price

Dan May • June 11, 2021

In Today’s Market, Listing Prices Are Like an Auction’s Reserve Price

A wooden judge 's gavel is sitting on a wooden table next to a model house.


For generations, the process of buying and selling a home never really changed. A homeowner would try to estimate the market value of their house, then tack on a little extra to give themselves some negotiating room. That figure would become the listing price. Buyers would then try to determine how much less than the full price they could offer and still get the home. As a result, the listing price was generally the ceiling of the negotiation. The actual sales price would almost always be somewhat lower than what was listed. It was unthinkable to pay more than what the seller was asking.


Today is different.


The record-low supply of homes for sale coupled with very strong buyer demand is leading to a rise in bidding wars on many homes. Because of this, homes today often sell for more than the list price. In some cases, they sell for a lot more.

According to Lawrence Yun, Chief Economist at the National Association of Realtors (NAR):


For every listing there are 5.1 offers. Half of the homes are being sold above list price.”

You may need to change the way you look at the asking price of a home.


In this market, you likely can’t shop for a home with the former approach of negotiating to a lower price.

Due to the low supply of houses for sale, many homes are now being offered in an auction-like atmosphere in which the highest bidder wins the home. In an actual auction, the seller of an item agrees to take the highest bid, and many sellers set a reserve price on the item they’re selling. A reserve price is the minimum amount a seller will accept as the winning bid.

When navigating a competitive housing market, think of the list price of the house as the reserve price at an auction. It’s the minimum the seller will accept in many cases. Today, the asking price is often becoming the floor of the negotiation rather than the ceiling. Therefore, if you really love a home, know that it may ultimately sell for more than the sellers are asking. So, as you’re navigating the homebuying process, make sure you know your budget, know what you can afford, and work with a trusted advisor who can help you make all the right moves as you buy a home.


Bottom Line

Someone who’s more familiar with the housing market of the past than that of today may think it’s foolish to offer more for a home than the listing price. However, frequent and competitive bidding wars are creating an auction-like atmosphere in many real estate transactions right now. Let’s connect today so you have a trusted real estate professional on your side to provide the best advice on how to make a competitive offer on a home.



By Dan May December 12, 2025
Whether you’re a long-time Angeleno or planning your next move, the Westside continues to stand out as one of the most desirable regions in Los Angeles. Anchored by Beverlywood, Castle Heights, Cheviot Hills, and nearby pockets, this area offers a rare combination of convenience, community, and long-term value that today’s buyers are actively seeking. Here’s a closer look at why so many people are rediscovering these neighborhoods. ________________________________________ The Rise of “15-Minute LA” Living More than ever, homeowners want to spend less time in the car and more time actually enjoying where they live. That’s why the idea of a “15-minute neighborhood” has become so attractive — places where daily essentials are just a short drive or walk away. Westside neighborhoods like Beverlywood, Castle Heights, and Cheviot Hills deliver precisely that. What makes these areas so practical for everyday life: Fast access to major corridors like the 10 and 405 freeways, Robertson, Pico, and Venice Blvd. Proximity to job hubs in Culver City’s growing tech and media district, Century City, and West LA. Walkability to essentials, including cafés, markets, parks, and small businesses. Access to well-regarded schools, which remains a key driver for long-term demand and stability. What used to feel like quiet, tucked-away residential pockets now function as some of the most strategically located neighborhoods in the city. ________________________________________ Local Spots That Give the Westside Its Character The Westside isn’t just about convenience — it’s about the lifestyle that comes with it. Residents love the everyday places that help each neighborhood feel like a community, not just a collection of streets. A few favorites that locals talk about: Blueys Market & Café (Pico) – Known for its Australian-style breakfast, fresh pastries, and a relaxed, neighborhood vibe. Palm Grove Social (Carthay Square) – A community café that doubles as a workspace and social hub for remote professionals. Cheviot Hills Recreation Center – Tennis courts, ball fields, walking paths, and open green space make it a go-to spot for families and active lifestyles. Platform LA & Helms Bakery District (Culver City) – Design-forward shops, showrooms, and destination dining that bring a modern edge to the historic Westside. These aren’t just “nice extras” — they’re part of what keeps these communities in demand, even as other parts of the city fluctuate. ________________________________________ The New Westside Buyer Profile Today’s buyers are more intentional and value-driven than they were a few years ago. They’re evaluating neighborhoods not only on price, but on how well the area supports the way they want to live. Common priorities we see from today’s Westside buyers: Move-in ready homes with functional layouts and updated systems. Outdoor living potential, whether that means a yard, patio, or space for entertaining. Energy-efficient upgrades, from newer windows and insulation to solar and EV-ready garages. Proximity to schools, parks, transit, and services, especially for households that want to reduce commute and car time. Westside neighborhoods align well with these priorities, which is why demand has remained strong and competitive—particularly in Beverlywood, Castle Heights, and Cheviot Hills. ________________________________________ Long-Term Value and Market Stability Even when the broader Los Angeles market experiences ups and downs, the Westside has a history of holding its value. These neighborhoods benefit from: Consistently low inventory – There are only so many homes in these pockets, and people tend to stay for a long time. Steady appreciation over time, driven by location, schools, and lifestyle appeal. Deep community roots, with many residents invested in maintaining the character, safety, and livability of their blocks. Homes here are often purchased for the lifestyle — but kept for decades because of the balance they offer between convenience, comfort, and long-term equity. ________________________________________ Why Work with the Dan May Real Estate Team? Buying or selling on the Westside is about more than just price per square foot. It’s about understanding micro-neighborhoods, school boundaries, local traffic patterns, and where buyers are focusing their attention right now. The Dan May Real Estate Team brings: Hyper-local experience in Beverlywood, Castle Heights, Cheviot Hills, and surrounding areas. Strategic pricing and preparation tailored to what Westside buyers are looking for today. Hands-on guidance through every step of the process, from prepping your home to negotiating the best possible terms. ________________________________________ Thinking About Your Next Move on the Westside? Whether you’re considering selling in the next year or just curious about what your home might be worth in the current market, we’re here to help you make informed decisions. Let’s talk about timing, strategy, and what’s possible for you in Beverlywood, Castle Heights, Cheviot Hills, or anywhere on the Westside.
By Dan May December 2, 2025
Whether you're a longtime resident or considering making a move to the Westside, Beverlywood, Castle Heights, and their surrounding neighborhoods offer a vibrant mix of charm, convenience, and community. Here's a closer look at what makes these areas stand out. 🏡 Beverlywood: A Hidden Gem with Timeless Appeal Beverlywood is known for its quiet, tree-lined streets, traditional architecture, and strong sense of community. Local favorites include: • Circle Park: A private green space exclusive to residents — a unique perk that adds to the area’s charm. • Beverlywood Bakery: An institution for over 70 years, serving fresh pastries and Jewish deli classics. • Proximity to Pico-Robertson's vibrant shopping and dining gives Beverlywood walkable appeal, yet it retains a tucked-away feel. 🏙️ Castle Heights: Small-Town Feel with Big City Access Castle Heights blends old LA character with an affordable entry into the Westside market. Why locals love it: • Cheviot Hills Park & Recreation Center: Great for sports, playgrounds, and family events. • Castle Heights Elementary School: Highly regarded and a major draw for families. • Walkability to Metro's Expo Line offers easy commutes to Downtown LA or Santa Monica. 🌆 Nearby Neighborhood Highlights Cheviot Hills : Offers luxury homes, golf course views, and a peaceful vibe just minutes from the city. Crestview & La Cienega Heights: These up-and-coming pockets are gaining popularity for their central location, charming bungalows, and growing dining scene. Faircrest Heights & Reynier Village: Known for their architectural variety and strong community associations, they offer an appealing alternative to more high-profile areas. ________________________________________ Why the Dan May Real Estate Team? With deep roots in these communities, we don’t just sell homes — we help clients find their place in neighborhoods we know and love. Whether you're buying, selling, or just exploring, we’re here with insight, strategy, and local expertise. Thinking of making a move? Let’s talk about what’s possible in Beverlywood, Castle Heights, or anywhere on the Westside. Dan May Dan May Real Estate Team REALTOR®, Broker Associate Mobile: (310) 739-8647 dan@danmayrealestateteam.com LinkedIn - https://www.linkedin.com/in/dan-may-a161a55/ Instagram - https://www.instagram.com/danmayrealestateteam/ Facebook - https://www.facebook.com/DanMayRealEstate
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