Today’s Buyers Are Serious about Purchasing a Home

Dan May • August 5, 2020

This is a subtitle for your new post

A man and a woman are sitting on a couch with a dog and a tennis ball.

Today’s homebuyers are not just talking about their plans, they’re actively engaged in the buying process – and they’re serious about it. A recent report by the National Association of Home Builders (NAHB) indicates:

“…. Of American adults considering a future home purchase in the second quarter of 2020, about half (49%) are not simply planning it, they are actively engaged in the process to find a home. That is a significantly higher share than the comparable figure a year ago (41%), which suggests that the COVID-19 crisis and its accompanying record-low mortgage rates have converted some prospective buyers into active buyers.”

A graph showing the share of today 's buyers actively trying to buy a home

It’s no surprise that buyers are out in full force today. Many Americans now need more space to work from home, and the current low mortgage rates are providing an extra boost of motivation to enter the housing market.

If you’re considering selling your house, know that today’s buyers are serious about making a move. Your opportunity to sell your house in a market with high demand is growing, especially as more millennials enter the housing market too. The same report also notes:

“Of Millennials planning a home purchase in the next year, 57% are already actively searching for a home.”

Odeta Kushi, Deputy Chief Economist at First American, explains:

“When breaking down house-buying power by educational attainment for millennials in 2019, we find that the higher the education, the higher the household income, and the higher the house-buying power. In 2019, median house-buying power for millennials increased 16 percent relative to 2018.”

As demand for homes to buy grows and more millennials enter the market with growing buying power, the opportunity to sell your house grows too.

Bottom Line

Today’s buyers are serious ones and more millennials are helping to fuel that charge. So, if you’re considering selling your home, let’s connect today to determine your next steps in the process while buyers are actively looking.

< Older Post

Newer Post >

Why February Is a Strategic Advantage on the Westside

By Dan May • February 12, 2026

Westside Sellers: Why Early Planning Matters More Than Early Listing For homeowners considering a sale this year, February is less about listing immediately—and more about strategic positioning . Sellers who start planning early often benefit from a clear pricing and marketing road map—learn more about our Seller services on the Westside . On the Westside of Los Angeles, homes that perform best in spring are rarely last-minute decisions. They’re the result of thoughtful planning that begins weeks—or even months—earlier.

January West Los Angeles Market Snapshot

By Dan May • January 22, 2026

What Beverlywood Home Sales Show Over Time Each January, I step back and look at what actually happened in our local real estate market — not forecasts or headlines, but real, closed sales. Over more than a decade of reviewing this data, one pattern has stood out: the number of homes sold each year remains relatively consistent, while prices steadily rise. This January snapshot looks first at Beverlywood as a whole, then drills down into three key sub-markets where I have long-standing experience and market share: Beverlywood HOA, Castle Heights, and Reynier Village. All data referenced in the final version of this report are based on single-family home sales reported in the Combined LA/Westside MLS, using consistent boundaries year over year.