Why 50% of Homes Are Selling for Under Asking and How To Avoid It
KCM Crew • September 8, 2025
If your selling strategy still assumes you’ll get multiple offers over asking, it’s officially time for a reset. That frenzied seller’s market is behind us. And here are the numbers to prove it.
From Frenzy to “Normal”
Right now, about 50% of homes on the market are selling for less than their asking price, according to the latest data from Cotality .
But that isn’t necessarily bad news, even if it feels like it. Here’s why. The wild run-up over the last few years was never going to be sustainable. The housing market needed a reset, and data shows that’s exactly what’s happening right now.
The graph below uses data from Zillow to show how this trend has shifted over time. Here’s what it tells us:
- 2018–2019: 50–55% of homes sold under asking. That was the norm.
- 2021–2022: Only 25% sold under asking, thanks to record-low rates and intense buyer demand.
- 2025: 50% of homes are selling below asking. That’s much closer to what’s typical in the housing market.
Why This Matters If You’re Selling Your House
In this return to normal, your pricing strategy is more important than ever .
A few years ago, you could overprice your house and still get swarmed with offers. But now, buyers have more options, tighter budgets, and less urgency.
Today, your asking price can be make or break for your sale, especially right out of the gate. Your first two weeks on the market are the most important window because that’s when the most serious buyers are paying attention to your listing. Miss your price during that crucial period, and your sale will grind to a halt. Buyers will look right past it. And once your listing sits long enough to go stale, it’ll be hard to sell for your asking price.
The Ideal Formula
Basically, sellers who cling to outdated expectations end up dealing with price cuts , lower offers, and a longer time just sitting on the market. But homeowners who understand what's happening are still winning, even today.
Because that stat about 50% of homes selling for under asking also means the other half are selling at or above – as long as they're priced right from the start.
So, how do you set yourself up for success? Do these 3 things:
- Prep your house. Tackle essential repairs and touch-ups before you list. If your house looks great, you’ll have a better chance to sell at (or over) your asking price.
- Price strategically from day one. Don’t rely on what nearby homes are listed for. Lean on your agent for what they’ve actually sold for. And price your house based on that.
- Stay flexible. Be ready to negotiate. And know that it doesn't always have to be on price. It may be on repairs, closing costs, or some other detail. But know this: today’s serious buyers expect some give-and-take.
If you want your house to be one that sells for at (or even more than) your asking price, it’s time to plan for the market you’re in today – not the one we saw a few years ago. And that’s exactly why you need a stand-out local agent.
Bottom Line
You don’t want to fall behind in this market.
So, talk to an agent about what buyers in your area are paying right now. With their expertise and a strategy that gets your house noticed in those crucial first two weeks, anything is possible.
Want to know what your house would sell for?
Whether you’re a long-time Angeleno or planning your next move, the Westside continues to stand out as one of the most desirable regions in Los Angeles. Anchored by Beverlywood, Castle Heights, Cheviot Hills, and nearby pockets, this area offers a rare combination of convenience, community, and long-term value that today’s buyers are actively seeking. Here’s a closer look at why so many people are rediscovering these neighborhoods. ________________________________________ The Rise of “15-Minute LA” Living More than ever, homeowners want to spend less time in the car and more time actually enjoying where they live. That’s why the idea of a “15-minute neighborhood” has become so attractive — places where daily essentials are just a short drive or walk away. Westside neighborhoods like Beverlywood, Castle Heights, and Cheviot Hills deliver precisely that. What makes these areas so practical for everyday life: Fast access to major corridors like the 10 and 405 freeways, Robertson, Pico, and Venice Blvd. Proximity to job hubs in Culver City’s growing tech and media district, Century City, and West LA. Walkability to essentials, including cafés, markets, parks, and small businesses. Access to well-regarded schools, which remains a key driver for long-term demand and stability. What used to feel like quiet, tucked-away residential pockets now function as some of the most strategically located neighborhoods in the city. ________________________________________ Local Spots That Give the Westside Its Character The Westside isn’t just about convenience — it’s about the lifestyle that comes with it. Residents love the everyday places that help each neighborhood feel like a community, not just a collection of streets. A few favorites that locals talk about: Blueys Market & Café (Pico) – Known for its Australian-style breakfast, fresh pastries, and a relaxed, neighborhood vibe. Palm Grove Social (Carthay Square) – A community café that doubles as a workspace and social hub for remote professionals. Cheviot Hills Recreation Center – Tennis courts, ball fields, walking paths, and open green space make it a go-to spot for families and active lifestyles. Platform LA & Helms Bakery District (Culver City) – Design-forward shops, showrooms, and destination dining that bring a modern edge to the historic Westside. These aren’t just “nice extras” — they’re part of what keeps these communities in demand, even as other parts of the city fluctuate. ________________________________________ The New Westside Buyer Profile Today’s buyers are more intentional and value-driven than they were a few years ago. They’re evaluating neighborhoods not only on price, but on how well the area supports the way they want to live. Common priorities we see from today’s Westside buyers: Move-in ready homes with functional layouts and updated systems. Outdoor living potential, whether that means a yard, patio, or space for entertaining. Energy-efficient upgrades, from newer windows and insulation to solar and EV-ready garages. Proximity to schools, parks, transit, and services, especially for households that want to reduce commute and car time. Westside neighborhoods align well with these priorities, which is why demand has remained strong and competitive—particularly in Beverlywood, Castle Heights, and Cheviot Hills. ________________________________________ Long-Term Value and Market Stability Even when the broader Los Angeles market experiences ups and downs, the Westside has a history of holding its value. These neighborhoods benefit from: Consistently low inventory – There are only so many homes in these pockets, and people tend to stay for a long time. Steady appreciation over time, driven by location, schools, and lifestyle appeal. Deep community roots, with many residents invested in maintaining the character, safety, and livability of their blocks. Homes here are often purchased for the lifestyle — but kept for decades because of the balance they offer between convenience, comfort, and long-term equity. ________________________________________ Why Work with the Dan May Real Estate Team? Buying or selling on the Westside is about more than just price per square foot. It’s about understanding micro-neighborhoods, school boundaries, local traffic patterns, and where buyers are focusing their attention right now. The Dan May Real Estate Team brings: Hyper-local experience in Beverlywood, Castle Heights, Cheviot Hills, and surrounding areas. Strategic pricing and preparation tailored to what Westside buyers are looking for today. Hands-on guidance through every step of the process, from prepping your home to negotiating the best possible terms. ________________________________________ Thinking About Your Next Move on the Westside? Whether you’re considering selling in the next year or just curious about what your home might be worth in the current market, we’re here to help you make informed decisions. Let’s talk about timing, strategy, and what’s possible for you in Beverlywood, Castle Heights, Cheviot Hills, or anywhere on the Westside.
Whether you're a longtime resident or considering making a move to the Westside, Beverlywood, Castle Heights, and their surrounding neighborhoods offer a vibrant mix of charm, convenience, and community. Here's a closer look at what makes these areas stand out. 🏡 Beverlywood: A Hidden Gem with Timeless Appeal Beverlywood is known for its quiet, tree-lined streets, traditional architecture, and strong sense of community. Local favorites include: • Circle Park: A private green space exclusive to residents — a unique perk that adds to the area’s charm. • Beverlywood Bakery: An institution for over 70 years, serving fresh pastries and Jewish deli classics. • Proximity to Pico-Robertson's vibrant shopping and dining gives Beverlywood walkable appeal, yet it retains a tucked-away feel. 🏙️ Castle Heights: Small-Town Feel with Big City Access Castle Heights blends old LA character with an affordable entry into the Westside market. Why locals love it: • Cheviot Hills Park & Recreation Center: Great for sports, playgrounds, and family events. • Castle Heights Elementary School: Highly regarded and a major draw for families. • Walkability to Metro's Expo Line offers easy commutes to Downtown LA or Santa Monica. 🌆 Nearby Neighborhood Highlights Cheviot Hills : Offers luxury homes, golf course views, and a peaceful vibe just minutes from the city. Crestview & La Cienega Heights: These up-and-coming pockets are gaining popularity for their central location, charming bungalows, and growing dining scene. Faircrest Heights & Reynier Village: Known for their architectural variety and strong community associations, they offer an appealing alternative to more high-profile areas. ________________________________________ Why the Dan May Real Estate Team? With deep roots in these communities, we don’t just sell homes — we help clients find their place in neighborhoods we know and love. Whether you're buying, selling, or just exploring, we’re here with insight, strategy, and local expertise. Thinking of making a move? Let’s talk about what’s possible in Beverlywood, Castle Heights, or anywhere on the Westside. Dan May Dan May Real Estate Team REALTOR®, Broker Associate Mobile: (310) 739-8647 dan@danmayrealestateteam.com LinkedIn - https://www.linkedin.com/in/dan-may-a161a55/ Instagram - https://www.instagram.com/danmayrealestateteam/ Facebook - https://www.facebook.com/DanMayRealEstate
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